Bottled Water: Pure Drink or Pure Hype

More than half of all Americans drink bottled water; about a third of the public consumes it regularly. Sales have tripled in the past 10 years, to about $4 billion a year. This sales bonanza has been fueled by ubiquitous ads picturing towering mountains, pristine glaciers, and crystal-clear springs nestled in untouched forests yielding absolutely pure water. But is the marketing image of total purity accurate? Also, are rules for bottled water stricter than those for tap water?

As it turns out, not exactly. From the results contained in this report, tap water is a highly regulated industry – bottled water companies don’t have near the requirements. Read the short report for more information:

NRDC: Bottled Water.

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