One Page Strategic Plan for the New Year

Excellent practice for entrepreneurs.

David Cummings on Startups

One of my favorite exercises for entrepreneurs is putting together a one page strategic plan. The exercise only takes an hour for a rough draft and provides immense value. Generally, the idea is to capture as much pertinent company information as possible on the front side of one piece of paper, preferably as a living Google Doc (Google Doc template), and refreshed on a quarterly basis.

Here are the categories:

  • S.W.O.T. Analysis
    – Strengths
    – Weaknesses
    – Opportunities
    – Threats
  • Core Values
  • Purpose
  • Three Year Target
  • Annuals Goals
    – Goal 1
    – Goal 2
    – Goal 3
  • Quarterly Goals
    – Goal 1
    – Goal 2
    – Goal 3
  • Quarterly Priority Projects
  • Market
  • Brand Promise
  • Elevator Pitch

So, if you don’t do anything else this week, please, please, please put one together based on the Google Doc template and share it with everyone inside and outside your organization.


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