2nd Annual Eco-Fashion Show Planned to Benefit Clean Water Efforts of the Hoosier Environmental Council

(Indianapolis, IN) The Hoosier Environmental Council and Aveda are pleased to announce the second annual “Catwalk for Clean Water” fashion show in downtown Indianapolis, Sunday, April 27, from 1:00-4:00 p.m. at the Alexander Hotel, 333 S Delaware Street.  The event will showcase eco-fashions and the season’s hottest trends in hair and makeup from eco-minded beauty industry leader, Aveda.  It will also feature cocktails, music, and appearances by local celebrity judges including designer Elizabeth Roney, Indianapolis Star reporter and blogger, Leslie Bailey, fashion blogger Craig Mcilwain, and Midwest Fashion Week founder and fashion designer Berny Martin. Fox 59 reporter Vanessa McClure will emcee the event.

“Catwalk for Clean Water” is part of a global fundraising campaign for clean water held annually by Aveda.  In the seven years since Aveda began its Campaign for Clean Water, its raised $26 million for clean water efforts locally and internationally. All funds raised in Indiana stay in the state to support the Hoosier Environmental Council (HEC)’s efforts to improve rivers, lakes, and streams.

In addition to makeup and hair designs from some of the city’s top cosmetologists, fashions will include pieces from local retailers as well as innovative eco-fashions made from up-cycled and repurposed materials. The event will also include on stage styling demonstrations, giveaways and games for a chance to win Aveda products and services, and a silent auction with prizes that include concert tickets, a group wine tasting, memberships to the Indianapolis Art Center, and much more.

“Aveda is excited to be hosting the 2nd annual Catwalk event, and we look forward to raising even more awareness about the need for clean water this year.  The Catwalk is a fun way to bring the fashion and beauty industry together with environmental advocates to work together for a cause that is important to all of us!” said Natasha Perkins, Aveda Salon & Spa development partner.

Tickets range in price from $20 to $35 dollars and can be purchased at http://brownpapertickets.com/event/598673. Tickets can also be purchased at the door starting at 1 pm.

“Many of Indiana’s waters are already in trouble,” said Amelia Vohs, Coordinator of the Hoosier Environmental Council’s Aveda Campaign, and a lawyer with HEC. “Many of the lakes and rivers Hoosier families visit in the summer are so full of E.coli from polluting factory farms that swimming in them can make us sick.  And that is the effect from just one pollutant.  However, thanks to funds raised at Aveda events like the Catwalk for Clean Water, Hoosier Environmental Council is changing that.  We are pushing for safeguards that will make our water clean again so that this most precious of resources is far more widely used for generations to come.”

In advance of the fashion show, local Aveda salons and retail locations will be hosting a variety of fundraising events with discounted hair and salon services with proceeds benefiting the Hoosier Environmental Council.  For a calendar of salon events near you, visit hoosierwaterwarrior.org


Call 219-464-0104 for more information or visit brownpapertickets.com/event/598673 to see details of the event or www.hoosierwaterwarrior.com to learn more about the Aveda Earth Month campaign benefitting Hoosier Environmental Council.


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